YOUTUBE VLOGGERLARI İLE KURULAN PARASOSYAL ETKİLEŞİMİN KADIN TÜKETİCİLERİN SATIN ALMA NİYETİNE ETKİSİ̇, 1-30
THE ROLE OF YOUTUBE VLOGGERS IN PARASOCIAL INTERACTION AND THEIR IMPACT ON PURCHASING INTENTION OF WOMEN CONSUMERS
http://dx.doi.org/10.29228/smacjournal.52810
Canan Meryem YAŞAR -Selami Özsoy