MAYMUN PUNCH FENOMENİ BAĞLAMINDA MARKA-İÇERİK ETKİLEŞİMİ VE GERÇEK ZAMANLI PAZARLAMA: NİTEL BİR VAKA ANALİZİ̇, 22-52
BRAND-CONTENT INTERACTION AND REAL-TIME MARKETING WITHIN THE CONTEXT OF THE MONKEY PUNCH PHENOMENON: A QUALITATIVE CASE ANALYSIS

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