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  • Title : THE ROLE OF YOUTUBE VLOGGERS IN PARASOCIAL INTERACTION AND THEIR IMPACT ON PURCHASING INTENTION OF WOMEN CONSUMERS

  • First Author : Canan Meryem YAŞAR

  • Authors : -Selami Özsoy

  • Keywords : Keywords: Parasocial intreaction, purchase intent, social media, women consumer, vlogger

  • Basic Area : Gazetecilik

  • Page Id : 1-30

  • Rank Id : 1

  • Year : 2021

  • Volume : 2

  • DOI : 10.29228/smacjournal.52810

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