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  • Title : The Role of New Media in Brand Culture

  • First Author : Aysel Topçu

  • Authors : -Gülsüm ÇALIŞIR

  • Keywords : Brand, Brand Culture, Technology, New Media

  • Basic Area : Halkla İlişkiler

  • Page Id : 90-120

  • Rank Id : 5

  • Year : 2021

  • Volume : null

  • DOI : 10.29228/smacjournal.51164

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